Product Manager - Marketing Automation Platform

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

This role is responsible for building the core marketing platform that powers user engagement across multiple channels. You will own backend capabilities including audience management, messaging, campaign orchestration, marketing templates, and workflow automation, enabling internal teams to deliver scalable and efficient marketing operations.

You will work closely with Growth, Marketing, Operations, Data, Engineering, and Compliance teams to continuously improve marketing efficiency through automation, data-driven decision making, and AI-enabled product capabilities.