Performance Marketing Manager , Global

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

Our Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. In this role, you'll be the owner of our performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets.

What you'll do:

• Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
• Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required skills and experience:

• A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment
• Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
• Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
• Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
• Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Position ID: P75896

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