Principal Product Manager - Discovery & Onboarding(Exchange)

About the Role

Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise, and personalise the journey from first visit to fully activated account becomes a core competitive advantage.

This role owns that journey end-to-end — across four deeply connected areas.

Landing & Conversion — You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. You will run a relentless A/B testing programme to convert high-intent visitors into registered users.

Onboarding — You will own the full sign-up funnel: email submission through to KYC initiation. Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation.

Sign-up Rewards — You will own the reward and incentive mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. The goal is to use reward design as a conversion lever at the top of the funnel — pulling users from landing to registered account faster and with higher intent. Onboarding rewards from KYC completion through to first deposit and first trade are owned separately.

Login & Authentication — You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it.

These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign-up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow.

This is an execution-first, high-ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.

The Team

You will work closely with:

• Growth — coordinating on landing page experience and UTM attribution upstream of sign-up

• Design — page layout, onboarding UX, authentication UI, and content hierarchy

• Engineering — analytics instrumentation, A/B test infrastructure, auth systems, and verification flows,development

• Data / Analytics — funnel dashboards, experimentation analysis, and session behavioural data

• Security / Risk — authentication architecture, ATO prevention, and fraud signal integration

• Verification & Activation PM — shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff