Product Marketing Director, Banking

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

We’re expanding our world‑class product marketing team with a curious, versatile, and impact-seeking product marketer. Do you love the tech in tech product marketing? Are you a natural storytellers who happens to be passionate about the role digital assets play in the global financial markets? As part of the Fireblocks product marketing team, you'll define positioning, lead go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Fireblocks’ solutions to a customer base equally excited about the market opportunity.

What You'll Do

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact.
• Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Navigate Banking & Regulatory Complexity: Have deep fluency in banking operations, compliance requirements, and regulatory frameworks (licensing, AML/KYC, cross-border regulations) to position Fireblocks as the infrastructure partner that understands financial institution needs.
• Speak the Language of Traditional Finance: Translate blockchain capabilities into banking outcomes—operational efficiency, risk management, treasury optimization, correspondent banking alternatives—that resonate with key personas at banks and FIs.
• Build Strategic Banking Partnerships: Develop messaging and positioning strategies that support partnership development with banks and financial institutions, including co-marketing initiatives and joint value propositions.
• Champion Digital Asset Banking Use Cases: Drive market education and thought leadership around banking-specific applications—stablecoin settlement, tokenized deposits, cross-border payments, and treasury management—positioning Fireblocks at the center of financial infrastructure evolution.

What You'll Bring

• 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies.
• Industry Storytelling: exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Market Knowledge: experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
• Strategic & Tactical Agility: entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: ability to define success metrics and translate data into actionable insights.